What is “Pay-Per Click“, “PPC” and adwords ? “Pay-Per Click”, is an easy to understand advertising strategy on the internet. There are around 300 million searches at major search engines everyday that include Google, Yahoo, Bing, Ask, AOL and others. This causes 70% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible when someone type in the keyword.. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list that is on spot No 1. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In “Pay-Per Click” advertising, you pay to be always visible on the internet. You select keywords or keyword phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called “Pay-Per Click”, you only pay when someone click your ad.